We call our approach "Intelligent Application", and its evolving principles are...

One size doesn't fit all. We select, adapt or synthesise frameworks, tools and research to uncover new insights.

Good things fast. Experiments can uncover early successes - or failures. These are often key in building understanding and engagement.

Be pragmatic. Change has to be grounded in the organisation's day-to-day reality. This means focussing on "the vital few", whilst working towards a clear long term vision.

Continuous improvement. We uncover different ways of working, and believe that there’s often a better way..